Innocence — Natural Diamond & Jewellery

The Journal

Craft, care, and how to choose well

Diamond Education

Why Two Diamonds of the Same Carat Cost Different

Carat weight is only one of several things that decide a diamond's price. This guide shows why two stones of the same weight can sit far apart in cost.

Diamond Education

How to Set a Diamond Jewellery Budget That Works

A good diamond budget is a total, plus a plan for where the money goes. Here is a step-by-step way to set one and spend it on what you will notice.

Diamond Education

Solitaire vs Cluster Diamond Jewellery: Which to Choose

A solitaire puts the focus on one stone, while a cluster groups several smaller ones to create a bigger look. Here is how they compare on style, cost, grading and care.

Diamond Education

Diamond Ring Settings: Prong, Bezel, Halo and More

The setting holds a diamond and shapes how it looks. Here is a guide to the common settings, what each does well and what to consider for daily wear.

Diamond Education

Diamond Fluorescence Explained: Should You Worry?

Fluorescence is a glow some diamonds show under ultraviolet light. In most stones it has little effect on appearance. Here is when it matters and when it does not.

Diamond Education

Diamond Cut Grades Explained: Excellent to Poor

Cut is how well a diamond's facets and proportions work with light. It has more effect on sparkle than any other C. Here is how grades work and what to ask for.

Diamond Education

Diamond Clarity: VS, SI and VVS and Which to Choose

Clarity measures tiny natural marks inside a diamond. Many of them cannot be seen without magnification. Here is how the grades work and which one to pick.

Diamond Education

Diamond Colour Grades D to Z Explained

Diamond colour is graded from D, which is colourless, to Z, which has a visible tint. In jewellery, the difference between neighbouring grades is subtle. Here is how to choose.

Diamond Education

Carat Weight vs Diamond Size: What You Actually See

A carat measures weight, not size. Two diamonds of the same carat can look different. This guide shows how weight, millimetres, shape and cut work together.

Diamond Education

Diamond Shapes Guide: Round, Oval, Pear, Emerald, Cushion

Shape is the outline of a diamond, and it changes how the stone looks, sparkles and sits on the hand. Here is a plain-language tour of the popular shapes.

Diamond Education

How to Read a Diamond Certificate Step by Step

A diamond certificate is easier to read than it looks. This guide goes through each section in order, so you know what matters and what to ask.

Diamond Education

Diamond Certificates: IGI, GIA, SGL and What They Mean

A diamond certificate is an independent grading report. It describes the stone, not its price. Here is what the main laboratories issue and how to use the report.